rebrand_pattern_1044-1
Mission

"We’re building an inclusive future of finance—opening the door to crypto for everyone."

The future will be ok.

Mission-Illsutration

Brand system

Logo

Currency can teach us so much about culture — past, present, future. Things change, but so much can stay the same. Paper bills turn to digital dollars. Old school mints, now new school codes. Ancient stackable coins, now blockchain.

We make the cryptic and confusing feel tangible, understandable. We turn crypto noobs into savvy investors. For those curious enough to enter, Okcoin is a portal to this new world of wealth creation. One where everyone is welcome to find their fortune.

When using Okcoin in body copy or headlines, it is to be capatalized as a proper noun. The logomark is to remain lowercase.

Color

Okcoin is a mostly black and white brand with pops of color.

Each color within okcoin’s brand palette was inspired by real-life crypto legends and terminology unique to the industry.

WHITE
#FFFFFF
SATOSHI
BLACK
#080013
VITALIK
PURPLE
#AA85FA
BITCOINLADY
MAGENTA
#FE0072
BITCOINLADY
MAGENTA
#FE0072
JIHAN
PINK
#F0BDD0
VITALIK
PURPLE
#AA85FA

Typefaces

Primary Typeface

Galano
Grotesque

Galano Grotesque is a geometric sans by Studio René Bieder. It has a modern streak which is the result of a harmonization of width and height especially in the lowercase letters to support legibility.

Galano Grotesque features circular shapes and a large x-height, resulting in a highly legible font. The geometric appearance is combined with a compact look, which is the result of a short descender/ascender as well as closed apertures.

Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Secondary Typeface

DM
Mono

DM Mono, by Colophon Foundry, is the monospaced member of the open-source DM superfamily from Colophon Foundry. Other members include DM Sans, DM Serif and DM Serif Display. DM Mono is available in three weights with matching italics.

Regular

0123456789

Medium

0123456789

Brand applications

Examples
Ad
Refer a friend - 600x600 - Frame 8
3-circle
Template-1---600x600---GIF
Template-2-600x600-GIF

The scalable brand system, using various elements, ties toegether across different deliverables and platforms.